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Largely being driven by the Rigid SPC products
When you say leader in LVT, is it LVT, WPC and SPC or primarily that SPC rigid board category? LVTthe whole ball of wax. Obviously, not WPC given the patents that are out there, but we think our rigid board is a superior product. ... MORE
What is WPC Vinyl Flooring?
WPC vinyl is taking the flooring world by storm! This bad boy is changing the way people buy flooring and it will only continue to grow and increase popularity over the next several years. Theres a lot to learn,... MORE
Distributors rally around WPC, rigid core
Flooring distributors have seen hot product categories before. In 1994, Pergo laminate flooring was introduced to the U.S. market and soon the category was ablaze. Alas, while laminate zoomed in the retail channel it never ... MORE
The real science behind WPC
The emergence of WPC (wood plastic composite) core flooring into the LVT and LVP productsector has accelerated in recentyears.In this article,I explain what WPC is and how it differs fromother products in the market. Though it may be defined different... MORE
Piet Dossche, the "father of WPC"
What are some of the main advantages ofWPC vs. other composite core products suchas rigid core? Theres a lot of confusion in the market regardingwhere WPC and rigid core boards (RCB) fit.In my mind it is very clear, one category is notbetter than the ... MORE