Rigid core flooring continues to set new standards
even seasoned flooring executives are stunned at the growth of the rigid core subsegment that burst onto the scene less than two years ago and has morphed into a super cell of flooring. Jimmy Tuley, vice president, residential resilient business,... MORE
WPC flooring VS LVT flooring
WPC—it goes by several different names depending on to whom you are speaking. Some say it translates as “wood plastic/polymer composite,” while others believe it stands for “waterproof core.” Either way you define it,... MORE
What is WPC Vinyl Flooring?
WPC vinyl is taking the flooring world by storm! This bad boy is changing the way people buy flooring and it will only continue to grow and increase popularity over the next several years. Theres a lot to learn,... MORE
Distributors rally around WPC, rigid core
Flooring distributors have seen hot product categories before. In 1994, Pergo laminate flooring was introduced to the U.S. market and soon the category was ablaze. Alas, while laminate zoomed in the retail channel it never ... MORE
The real science behind WPC
The emergence of WPC (wood plastic composite) core flooring into the LVT and LVP productsector has accelerated in recentyears.In this article,I explain what WPC is and how it differs fromother products in the market. Though it may be defined different... MORE